Branding is a centuries old process that has evolved from the hot-iron branding, for identity purposes, of animals, wooden boxes and wine casks, to the marketing of products and companies like Nike, Ralph Loren, Toyota, Mercedes Benz, Coca-Cola, Maytag, Disney, IBM, and many others..
The application of branding to interviewing is a new and beneficial concept for interviewees. A self-brand is a micro-equivalent of established corporate brands. What is involved is the creation of a concise, verbal and written promise statement of the key values and attributes that create the uniqueness of a candidacy.
BENEFITS AND ADVANTAGES
1.A brand communicates the values, uniqueness and performance expectations of a candidate
2. A strong brand increases the chances of being remembered
3. A brand importantly differentiates a candidacy from comppetition.
EXAMPLE
1. I am budget dependable, a team player, possess a strong work ethic, have excellent planning and organizing skill
2. I have a high energy level, I'm a good problem solver, am customer oriented, profit focused, dependable and possess a depth of experience in your industry,
